From children’s bedtime stories to legendary folk tales, stories are central to our lives. They intrigue, inspire, and inform. A passion for stories compelled Avi Federgreen to extend his lifelong commitment as a film producer to distributing them as well, when in 2011 he launched IndieCan Entertainment. Federgreen’s goal is to give everyone the chance to experience those important stories, as well as the work that so painstakingly and passionately brings them to life on film. The founder of Federgreen Entertainment Inc. and Avi Ronn Productions Inc., he is dedicated to developing and distributing projects of the highest quality that maintain market appeal in the ever-changing and expanding world of film and television.
The focus of IndieCan Entertainment is independent films. As a distributor, Federgreen plans to follow the same principle that drives him as a filmmaker: give Canadians films that they want to watch. “Stories that affect people, that they talk about, that they recommend to their friends; those are the ones I want to bring to audiences across Canada.” But Federgreen knows very well that, while making films is one challenge, getting them seen is quite another. “There are more than 200 indie films made in Canada each year, less than 10% of which are distributed,” he says. “Many of them deserve an audience. First-time feature filmmakers are trying to establish a career, and if their work can’t be seen then it’s tough to get money for the next project.”
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