Whole30

The Whole 30 is a 30-day diet that emphasizes whole foods and the elimination of sugar, alcohol, grains, legumes, soy, and dairy. The Whole30 is similar to but more restrictive than the paleo diet, as adherents may not eat natural sweeteners like honey or maple syrup.

Foods allowed during the program include meat, nuts, seeds, seafood, eggs, vegetables, and fruits. During the Whole 30, participants are advised not to count calories or to weigh themselves.

The program's founders believe that sugar, grains, dairy, alcohol, and legumes affect weight, energy, and stress levels. Losing weight is not a focus of Whole 30; calorie-counting and weigh-ins are not allowed

History
The program was created by wife and husband Melissa (Hartwig) Urban and Dallas Hartwig in 2009. They both became certified sports nutritionists; he worked as a physical therapist,