The truth is that working online creates a huge number of opportunities and one of the very biggest is to become an influencer.
An influencer is essentially someone with access to a large audience, who is able to influence that audience and change the way they feel about something/generate interest for a product or
service.
How do you become an influencer and start making a big splash online?
The simple answer is to create high quality content that has a consistent and honest “mission statement”, and then to promote that content online.
As you can see in this course, there are many different ways to become an influencer and lots of factors to consider. The most important takeaway though is that in order to be a thought leader, you need to lead.
Don’t try to appeal to everyone, don’t make bland and generic content.
Be yourself, write about what you love, and produce it in a stylish way that leaps out.
If you do that and if you focus on the things that your audience really want – that motivate them to get out of bed in the morning – then you can position yourself as an influencer and start creating real change on the web.
From there, the sky is the limit.
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